Your marketing plan is going to require you to join at least one leads group and develop personal relationships with your Power Partners. Typically your clients merely want to have the confidence that they will be able to count on you.
In nearly every community there are delivery services that will place flyers in realtor, title companies and mortgage broker offices. Although they are not known for working through bankers, it is possible that once you develop your relationship with them, they will add any industry that you choose.
Your Power Partners will be those businesses that supply your clients with services on a regular basis. They will include Printers, Sign Makers, Graphic Designers, Photographers and Advertisers.
The conversations you have with these Power Partners should indicate your willingness to include them as a referral resource when you become aware of companies that need their services. It is important that you meet with these Power Partners in person the first time, then keep in touch with them weekly through email or phone conversations.
You will need to have a computer in order to create a database, a tracking system and invoices. You will also need to have reliable transportation.
Personality Type: Amiable, Driver
Total Start Up Costs: Less than $500 (includes business cards, website and phone)