Your Power Partners will be those businesses that supply your clients with services on a regular basis. Event Planners, Photographers, Printers, Graphic Designers, Web Site Designers, Public Relations and Marketing Firms, as well as all other entertainment related fields will provide you with the most referrals.

The conversations with these Power Partners should indicate your willingness to include them as you become aware of companies that need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly through email or phone conversations.

Requirements

You will need to have excellent organizational and project planning skills, as well as a computer to create a database, a tracking system and invoices. A professionally designed website is necessary and an outgoing personality is extremely important. You will also need to have reliable transportation.

Personality Type: Expressive

Total Start Up Costs: Less than $500 (includes business cards, website and phone)

The range of income for the first year will depend on the type of entertainment career you choose. A Disc Jockey working weddings, parties and corporate events will typically earn about $60,000 annually. One DJ in Marin that I met makes more than $200,000 a year staging private parties for young adults. A clown working parades, birthday parties and restaurants might average $2,500 a month to start. A magician could earn $500 for a birthday party and as much as $1,500 per corporate event.

Description

In the Entertainment industry you will find yourself the center of attention at events. You will be hired to make sure the attendees have a great time!
ClientsYour clients will include corporate accounts, birthday parties, weddings, dances, organizations and restaurants.

Marketing Plan

To market your entertainment business you will need to identify local trade publications where events will be advertised. Think of any place where organizations might possibly gather. Target service organizations such as Lions, Rotary and Kiwanis clubs who hold several annual fund raising events where entertainment is sure to be included. Be sure to join at least one leads group.