Tag Archives: Advertising Specialties

Advertising Specialties

Marketing Plan

The most rapid method of acquiring clients is to join several leads groups and attend trade shows and events where these companies and teams are likely to attend. In nearly every major city there are business trade shows. Here in the Bay Area there are more than 12 exhibitions locations.

It doesn’t matter what the event is, if you find they’ve already purchased an item for the current event what you need to do is come up with something more creative or for a more reasonable price. I am not suggesting you sell items for a lesser price just to get the business, but if the existing supplier is from a large company they’ll have a much higher overhead than you.

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Advertising Specialties

Income $30,000-$60,000

The range of income for the first year depends greatly on the type of clients you will obtain. For example, suppose you were to specialize in golf tournaments and you picked up four tournaments a month for the golf season (May through October in most areas). Each tournament would typically order 150 items ranging from $25 – $100, with a 35% per item profit.

At $25 per item, your commission would be $1,240 and at $100 per item your commission would be $5,250. With four tournaments a month you’d earn $4,560 to $21,000.

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