Ink jet printers are made so well now that you can even do your own cards at home and you can make them look professional.
It helps if you use a business name, rather than your own name. It elevates the impression of your professional capabilities. Think of a business name that really says what you do.
A close friend of mine named his business “Affordable Payroll”. There’s no doubt what his business is about and it tells everyone that it’s a reasonable service.
Riley Design is a packaging and branding design firm. Using the last name of the founder of their firm is logical because Mr. Riley has a great reputation for his design work.
Your marketing plan should include becoming active in organizations that can refer you business. The owner of Affordable Payroll is a member of nearly every chamber within thirty miles of his business. He actively participates in several leads groups, is on the board of directors of a credit union, human resource groups, and non-profit organizations. His staff produces the payroll and this allows him to spend more time than average towards his marketing efforts.
Mr. Postcard produces four-color postcards. Put it in Writing produces newsletters.
If you want to be remembered, create a memorable name. Keep it short and to the point, but make it catchy.
Once you have your business cards, you’ll need to develop a marketing plan. Until you have enough business that will support you, you’ll need to dedicate 25% of your time and resources in marketing your business.