Income $50,000.00 – $150,000.00
The range of income for the first year will depend on the size of the clients you target. Print Brokers earn from 10 to 50% of the cost of the printing. Your advantage will be to know where to obtain each specific print job. Obviously longer more complicated print runs will yield a greater commission.
This is a very competitive business. It would be best to find companies that are required to print a great deal of materials and rely on their Office Manager or Purchasing Officer to arrange for the print jobs. Typically they will use a local printer, someone who is convenient.
You will negotiate with printers that pay you a commission based on each job. The easiest means for you to develop a client base rapidly is to offer to do all the delivery at no charge. Most of the time the printers will do the delivery for you, but if not, you’ll be saving the client the time of running back and forth to the printers. To generate a new relationship with a prospective client you offer a discount on their previous invoices and the free delivery service.
Your clients will consist of realtors, mortgage brokers, title companies, bankers and any other large commercial businesses that use forms, contracts, pre-printed multi-part forms, as well as high quality brochures, business cards and other collateral materials.
Your marketing plan should include leads groups and a plan to develop great relationships with your Power Partners. To promote your business you will need to identify specific organizations that have members who would buy from you because they have gotten to know you. Human Resource, Graphic Arts, Media, Medical and Administrative organizations will yield you the most rapid return.
Your Power Partners will be those who supply your clients with services on a regular basis. Office Supply providers, Photographers, Graphic Designers, Web Site Designers, Public Relations and Marketing Firms as well as all other entertainment related fields will provide you the most referrals.
The conversations with these Power Partners should indicate your willingness to include them as you become aware of companies that need their services. It is important you meet with these Power Partners in person the first time, and then keep in touch with them weekly through email or phone conversations.
You will need to have excellent organizational and project planning skills, a computer to create a database, a tracking system and invoices. A professionally designed website is necessary and an outgoing personality is extremely important. You will also need to have reliable transportation.
Personality Type: Amiable, Driver, Expressive
Total Start Up Costs: Less than $500
(includes business cards, website and phone)